Our Story

2022 — The Discovery
While going through my great-grandfather’s belongings, we came across his old watches. They weren’t luxury items, didn’t carry big brand names, and were far from widely known — but one fact stood out: they still worked. Nearly 80 years later, these timepieces were ticking. Worn and aged, yes, but alive with history. That moment sparked an idea.

2023 — The Mission Begins
We began working with a single goal in mind: to create watches that are truly built to last — not just in function, but in meaning. Timepieces that are affordable, yet crafted with the kind of premium quality that stands the test of time. We wanted to build watches that, decades from now, would still be working — and more importantly, still holding emotional value within families, just like those we found.

2024 — AETERNVM Is Born
Our vision became reality: AETERNVM was born. A brand built on timeless craftsmanship, honest pricing, and the ambition to create watches that carry stories. Our first collection featured premium-quality, durable timepieces that were made to be worn, remembered, and passed down — without breaking the bank.

The Future — Expanding Legacy
Today, AETERNVM watches are available in over 25 countries around the world. But we’re not stopping here. We’re working to reach even more people, improve shipping times, and — our most meaningful goal — open our first physical store in Aveiro, Portugal, the hometown of my great-great-grandfather.

Because for us, time is more than minutes and hours — it's memory, legacy, and connection.